the design process



Our team developed a variety of designs that embodied UNCA's core values: diversity and inclusion, innovation, and sustainability.




Sketches and Transitional Designs

Hover or click sketches to zoom in.

Our team of designers and creatives chose to focus on the redesign of our beloved Rocky the Bulldog. Here you can see the multiple variations of sketches and styles done by our logo designer Dillon.

"That's what graphic design is: problem solving."
-Dillon Yousif











One of our main goals was to create a design that seamlessly integrates into UNC Asheville's spirit wear and identity. We aimed to contemporize Rocky, and effectively capture the essence of both student life and athletics.





Brand Sheet



Merch Mockups



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Our team used a variety of software, including: Adobe Illustrator, Photoshop, Premiere, After Effects, Brackets, Printify, iPhone, and CrAFT printing equipment in the creation of our project.
Click here to read more about the creators ➮











Citations

“Color Palette.”, “Department Wordmarks.” “Downloadable Resources.”, “Logos.”, “Typography.”, “University-Affiliate Logos.”, Communication & Marketing,14 July 2021 - 9 Nov. 2023, https://communication.unca.edu/design/.

“North Carolina/Asheville Bulldogs Logo and Uniform History.” NCAA Division I (n-r) (NCAA n-r) - Chris Creamer’s Sports Logos Page - SportsLogos.Net, www.sportslogos.net/logos/list_by_team/778/North_CarolinaAsheville_Bulldogs/. Accessed 6 Mar. 2024.

“Rocky through the Ages.” Karrigan Monk, Karrigan Monk, 18 Mar. 2018, www.karriganmonk.com/blog/2018/3/18/rocky-through-the-ages.

“Traditions.” UNC Asheville, 24 Apr. 2023, www.unca.edu/life/traditions/#:~:text=Created%20by%20local%20engraver%20Harry%20Sage%20in%20the,engraved%20seal%20by%20the%20flagpole%20on%20the%20Qua.

“University of North Carolina at Asheville.” Wikipedia, Wikimedia Foundation, 9 Jan. 2024, en.wikipedia.org/wiki/University_of_North_Carolina_at_Asheville#Campus.